BetRegal pens major partnership deal with CFL

BetRegal signed a multi-year partnership with the Canadian Football League (CFL) to give them the top spot as the Official Sport Gaming Partner

Canadian Football Hall of Fame quarterbacks Damon Allen and Matt Dunigan will also be joining BetRegal Legends, BetRegal’s ambassador group!

Randy Ambrosie, the CFL Commissioner, celebrated the partnership and said that “the sports gaming landscape is changing rapidly in Canada and to be able to partner with BetRegal who has international experience, and the expertise is crucial for growing the league’s business going forward”.

“With BetRegal’s Canadian roots, we can’t wait to collaborate and engage through the Canadian game with our fans across the country”

Having done the legwork in Europe, BetRegal now turn their heads towards their home country – Canada. Following their partnering with Dundalk FC of the Irish Premier League, this next step was their first major North American sport partnership.

“The Canadian Football League is one of the most iconic brands in all of professional sports and we are thrilled to be partnering with a league so rooted in Canadian culture,” said Michael Mirtl, CEO of BetRegal.

“The evolving regulatory landscape around sportsbetting in Canada presents an amazing opportunity to enhance the CFL fan experience. As fellow Canadians, we are excited to apply our decades of experience in this sector to help educate Canadian sports fans on the sports gaming experience, with a particular focus on responsible gaming.”

League marketing strategies will prominently feature BetRegal, particularly through distinguished media assets throughout the playoffs and Grey Cup including the postseason jersey patch, partner of the Grey Cup Festival. They will also be the presenting sponsor for exclusive premium experiences during Grey Cup weekend.

More fan facing initiatives for the 2021 CFL season will be announced from both the league and BetRegal.?This will include a free-to-play sportsbook experience, CFL squares, and the Race to the 108th Grey Cup, a pick’em style game that will allow fans to pick winners and predict scores to win BetRegal and CFL prizing. Additionally, BetRegal will engage CFL communities by celebrating and rewarding community MVP’s who have gone above and beyond to help their communities through the challenges presented since last March.

As a partner of the Canadian Gaming Association (CGA), BetRegal is committed to safe, responsible gaming for their consumers, as well as protecting them as a responsible operator.

If you’re into sports-betting news, check out this feature about Denise Coates, CEO of Bet365.

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