Building bridges: Establishing Malta’s presence in Brazil through diplomacy and iGaming

In a keynote delivered at the BIS SiGMA Americas conference today, Malta’s inaugural Ambassador to Brazil and Chile, the Hon. John Aquilina, uncovers the strategic vision behind Malta’s venture into the heart of Latin America. With a focus on cementing diplomatic ties and fostering mutual growth, he sheds light on the shared synergies. The ambassador also features in the most recent issue of SiGMA magazine – read his full interview here.

As the ambassador spearheads the establishment of Malta’s embassy in Brasilia, he elucidates the rationale behind this groundbreaking initiative. Despite the geographical distance and contrasting demographics, he emphasizes the profound historical, cultural, and economic connections binding Malta and Brazil. Through his diplomatic endeavors, he aims to spotlight these commonalities and unlock the untapped potential for collaboration.

“I strongly believe  in what is happening with iGaming here in Brazil.“

With Malta’s status as a member of the European Union and its strategic location in the Mediterranean, Aquilina underscores the strategic advantages it offers to Brazil. From serving as a pivotal distribution hub to leveraging expertise in digital technology and financial services, Malta presents a wealth of opportunities for Brazilian businesses seeking to expand their global footprint.

At the heart of this diplomatic mission lies Malta’s burgeoning iGaming industry, epitomized by the success of SiGMA, a Maltese company at the forefront of the sector. The ambassador highlights how SiGMA’s presence in Brazil not only showcases Malta’s prowess in digital technology but also fosters bilateral partnerships and knowledge exchange.

“I’m very happy to be centered in Brazil because I believe that Brazil is very much the heart of Latin America, the voice of Latin America. What happens in Brazil has enormous consequences for the rest of this continent.“

Drawing from his extensive diplomatic career spanning multiple countries, Aquilina articulates the imperative of legalizing and regulating gaming activities. With Brazil on the cusp of embracing legal iGaming, he stresses the importance of responsible legislation to safeguard consumers and combat illicit gambling.

In closing, John Aquilina reiterates his unwavering commitment to strengthening Malta-Brazil relations and advancing the cause of legal iGaming. Through proactive diplomacy and strategic alliances, he envisions a future where both nations thrive in harmony, propelled by mutual respect and shared prosperity.