DraftKings continues to dominate North America with latest expansion deal

DraftKings agreement with NFL reaches new heights as the operator expands in Canada

In 2019, DraftKings started a partnership with the NFL, which gave DraftKings the opportunity of being named the exclusive DFS sponsor of the league. The agreement allowed DraftKings to utilise NFL branding and content opportunities across several official communication and media channels.

However, this partnership was restricted to the US.

The deal has reached new heights as DraftKings has expanded its DFS deal to Canada. The expansion aims to help increase the operator’s profile ahead of legal sports betting in Canada.

The expansion will allow DraftKings to distribute its offerings to customers in Canada through the NFL, hence providing an enhanced plethora of content whilst also providing a platform to continue to shape the ultimate fan experience in a modern era.

DFS is extremely popular in Canada but the key driver to this new agreement was definitely the upcoming sports betting market, especially if Canada will record similar numbers as the US.

The government is fully committed in bringing an end to the current federal ban on single game sport betting.

Additionally, the province of Ontario has opened up to the possibility to end its lottery run monopoly related to online gambling which would ultimately open the doors to private investors to invest in the market.

Ontario alone is more or less equal to the fifth largest state in America in terms of population with 15 million inhabitants, with The Score estimating a market potential of $1.5 to $2.1billion in annual gross gaming revenue.

It is planned that the market is to go live come the second half of 2021 and Draftkings are in a position to gain an advantage via DFS in Canada as they previously managed to do in the US.

Source: Legalsportsreport

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