Hipther Agency launches WireUp B2B networking platform

Parent brand of European Gaming and Gaming Americas to offer first of its kind for betting industry

Hipther Agency, the parent brand of multiple leading news outlets including European Gaming and Gaming Americas, has announced the launch of WireUp, a social networking platform which enables like-minded industry professionals to connect.

Offering a space to share ideas, create groups, video meetings, chat functions and conference hosting, the platform is also ideal for B2B companies looking to increase their brand exposure, as well as share their news, updates and services.

Providing users with a Facebook and Linkedin inspired UX, WireUp has been developed to be as intuitive and user-friendly as possible to deliver a first-class networking service tailored to the ongoing business environment.  

The profile-creation process has been designed to be instantly seamless, all content from WireUp can also be shared externally across social channels, as well as allowing users to share posts via WhatsApp.

WireUp’s Business suite will also allow brands to post their own content via the platform, as well as a series of premium advertising options. From 2021, companies will also be able to host their own webinars, as well as virtual conferences.

Commenting on WireUp’s launch, Co-Founder of Hipther agency said:

“Like wires in circuit, we are all just single lines and when connected together, the magic happens. With the use of the platform, we want to be able to tie together single wires in order to create a network of industry connections.

“With the hiatus in live-events ongoing, we want WireUp to offer the next-best alternative to ensure you can start connecting, interacting and networking whenever you like with the rest of the gaming industry and beyond.

“Our plan is to ensure we can provide a one-stop shop for the industry to share its latest news and meet like-minded professionals in gaming and beyond – we look forward to seeing you there!”  

Already beta-tested, WireUp first went live during the Hipther festival and European Gaming Congress in October, with user feedback rigorously analysed and applied via the enhancement of the platform’s code and UI.

Hipther Agency plans to continue rolling out a host of features and functionalities through 2020 and beyond, as well as offering access to European Gaming’s roster of conferences and the ability to interact with speakers and other participants.