In a strategic move aimed at solidifying its position as a dominant force in the digital sports media landscape, Better Collective has announced its acquisition of Torcedores.com, a leading Brazilian sports media platform. This acquisition marks Better Collective’s entry into the Brazilian sports market, giving the company a global standing as a premier digital sports media group,
Better Collective’s expansion in Brazil
Better Collective’s pursuit of an aggressive merger and acquisition strategy in the Brazilian market has culminated in the acquisition of Torcedores.com. This prominent Brazilian sports media platform, headquartered in Sao Paulo, boasts an extensive content generation network that caters to the nation’s fervent sports culture, with a particular focus on soccer. However, Torcedores.com also covers a spectrum of other sports, including basketball, volleyball, tennis, and esports.
LatAm holds growth potential
Simon Hovmand-Stilling, CEO of Better Collective South America, (pictured above), expressed his enthusiasm about this strategic move. He explained the significance of Torcedores.com as the first sports media brand to join Better Collective’s portfolio in Brazil. He noted that this acquisition will not only enhance the company’s regional footprint but also boost its sports content production. This is bound to make the company a more valuable partner to stakeholders. Hovmand-Stilling added that South America, especially Brazil, holds immense growth potential for Better Collective, aligning perfectly with its vision to become a global premier digital sports media group.
Acquisition of Torcedores.com
Over the past year, Torcedores.com has consistently engaged a monthly audience of over 12 million sports enthusiasts, boasting a high percentage of returning users. The company has an impressive reach. The platform has witnessed remarkable growth across various social media channels, including Facebook, YouTube, TikTok, Twitter/X and Instagram, effectively reaching millions of sports fans who are after bespoke content.
As part of the deal, Better Collective will assume control of all Torcedores.com operations, including various smaller assets within the platform’s portfolio.
A stronger presence in Brazil
The take-over of Torcedores.com represents a pivotal step for Better Collective, allowing it to consolidate its presence in a strategically vital region and position itself as a premier media partner to advertisers in Brazil. Torcedores.com offers access to a skilled network of content creators throughout Brazil.
Better Collective intends to leverage its diverse array of revenue streams to maximize the potential of Torcedores.com, which has primarily relied on traditional advertising for monetization until now.This acquisition aligns with Better Collective’s recent efforts to expand significantly in the Brazilian market. The company is making substantial investments to establish a dedicated organization in Brazil, including moving to a new office in Rio de Janeiro. Consequently, with the addition of Torcedores.com, Better Collective will have a strong presence with offices in both Rio de Janeiro and Sao Paulo.
Simon Hovmand-Stilling pointed out the potential and growth prospects in the Brazilian market, underlining the company’s intention to replicate the successful M&A and market entry strategies that have worked well in Europe and North America.
Transaction details
While the exact financial terms of the deal remain undisclosed, it has been confirmed that Better Collective will finance the acquisition with cash. The acquisition of Torcedores.com will not impact Better Collective’s financial targets for year-end 2023.
Track record for innovation
Torcedores.com, founded in Brazil in 2014, is a pioneering EdTech platform in the digital sports content sector. With a rich history of innovation, it has become a trusted source for engaging sports content, boasting a global network of over 21,000 dedicated writers. Supported by a dedicated team in Sao Paulo, it reaches an impressive monthly audience of over 30 million across multiple platforms. Embracing EdTech, Torcedores.com enhances the fan experience through interactive content. Committed to providing high-quality sports content, it unites fans worldwide through the power of digital media, setting new standards in the ever-evolving landscape of sports, technology, and media.
