Revolutionising player reactivation: A conversation with Andrew Foster, Chief Business Officer of Enteractive

Shirley Pulis Xerxen March 8, 2024

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Revolutionising player reactivation: A conversation with Andrew Foster, Chief Business Officer of Enteractive

In a dynamic interview with SiGMA News, Andrew Foster, Chief Business Officer of Enteractive, unveils the innovative strategies employed by Enteractive to revolutionise player reactivation. From emphasising responsible gaming to leveraging cultural nuances, Enteractive’s Reactivation Cloud is reshaping the gaming landscape globally.

Andrew Foster provides insight into Enteractive’s mission to reactivate and activate players at scale across the globe. With a focus on dormant players, Enteractive aims to generate additional revenue for operators by leveraging its Reactivation Cloud.

Foster also delves into Enteractive’s commitment to responsible gaming, highlighting its integration into the company’s services. By engaging in unscripted conversations with players, Enteractive’s team can identify signs of responsible gaming issues and relay them to operators in real-time, aligning with industry standards and regulations.

Catering to cultural differences

Enteractive’s approach to cultural sensitivity is paramount. Foster explains how the company employs native speakers from similar backgrounds as players to establish genuine connections. Through personalised interactions, Enteractive ensures players feel valued and understood, regardless of their cultural or ideological differences.

Foster reflects on the evolving gaming landscape, predicting a shift towards increased personalisation driven by advancements in AI. He emphasises the importance of understanding player needs across different age groups and adapting strategies accordingly to foster loyalty and success.

Enteractive’s key success factors

Foster identifies Enteractive’s key success factors, emphasising the company’s focus on genuine human connection in an increasingly digital world. By prioritising personalised communication and VIP treatment at scale, Enteractive continues to thrive in the global gaming industry.

Enteractive’s global reach is complemented by its localised approach. Foster highlights the importance of providing VIP-level service to mass databases, offering reactivation and activation solutions tailored to individual players’ needs on a global scale.

During the COVID-19 pandemic, Enteractive experienced a significant increase in business, attributed to players having more time to engage with gaming activities. While the exact reasons behind this surge remain unclear, Enteractive’s dedication to fostering meaningful connections with players remained steadfast.

Andrew Foster’s insights shed light on Enteractive’s commitment to reshaping the gaming industry through responsible gaming practices, cultural sensitivity, and personalised player engagement. As Enteractive continues to expand its global footprint, its focus on authenticity and human connection remains at the forefront of its success.