UK: 7 out of 10 think gambling ads should be more regulated

Garance Limouzy June 27, 2024

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UK: 7 out of 10 think gambling ads should be more regulated

An IPSOS survey, published today and commissioned by GambleAware, reveals strong public support for stricter regulations on gambling advertising in the UK. This push for reform comes amid heightened advertising activity during the Euro 2024 and growing concerns about the impacts of gambling promotions on vulnerable groups, particularly children and problem gamblers.

New data on the impact of gambling ads

GambleAware’s survey revealed that ads prompted approximately 40% of problem gamblers to overspend. Additionally, 24% of respondents who had gambled in the past year took gambling-related action after seeing an advert, with this figure rising to 79% among those experiencing gambling problems.

The Betting & Gaming Council (BGC) maintains that there is no established causal link between gambling ads and problem gambling, citing government research. However, GambleAware is challenging the previous government’s stance on causation with its new data.

Public support for stricter regulations

Recent research by GambleAware indicates strong public backing for tighter controls on gambling advertising. The study found that nearly three-quarters of British consumers believe there should be more regulations for gambling ads, with two-thirds feeling there are currently too many.

66% of those surveyed expressed concern about the impact of gambling ads on children, and 61% opposed the presence of gambling logos on football shirts.

GambleAware’s proposed measures

GambleAware is advocating for comprehensive restrictions on betting advertisements at sporting events, which includes the removal of sponsorship logos from players’ jerseys and all stadium advertisements.

It is also calling for a pre-watershed ban on gambling advertisements across television, radio, and video on demand. Additionally, GambleAware proposes that all gambling adverts should include health warnings to better inform the public about the risks and dangers associated with gambling.

The charity argues that the absence of significant changes in gambling advertising in the recent Gambling Act white paper was a missed opportunity. The charity’s CEO, Zoe Osmond, explains that gambling advertising has been largely “overlooked,” despite exposing vulnerable groups to harm.

Overcoming stigma as a barrier to seeking help

According to the survey, about 64% of those experiencing gambling problems have not spoken to anyone about it, often due to stigma and discrimination. Many feel ashamed or worried about judgement, while others believe they can handle the problem themselves. Despite this, 76% of those who sought help felt better for doing so, and 63% wished they had done so sooner.

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